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Domain Name News

Importance of Booking Right Domain Name For Your Business

Good keyword tools


Domain name "front running" chicanery casts a dark shadow over the Internet

Do you know what "Domain Name Front Running" means? This is an important issue right now in January 2008. Recently it was alleged that Network Solutions, the original domain name provider until its monopolistic grip was broken by the powers that be, was grabbing for itself the domain name lookups and even on "WhoIs" searches.  Unethical? Hell, yes. Maybe even evil. One wonders if NSI is selling this information to other scoundrels.

The main problem is that any company doing domain name front running would be using insider information to get an advantage on the competition. The competition in this case is you and me, the little consumers. We search for a domain name with certain keywords and key phrases. We find one we like but we may want to think about it for an hour or overnight. We go back to the registrar to buy it but find it is taken. In the old days we would just attribute this to our slow action although there were rumors about this happening even five years ago.

This process is also known as "domain tasting."

Under current rules of The Internet Corporation for Assigned Names and Numbers (ICANN), a registry can delete a domain name it purchased within 5 days of the initial registration. However, individuals and companies who are not associated with registries are accused of buying the search data from Internet Service Providers and the registries to find the names that were searched for but not purchased immediately. 

In fact, at this time domain name warehousing is not expressly forbidden by ICANN rules but it certainly puts a bad taste in the mouths of consumers. This business does not need any more bad will in the community. 

Here is a recent PC World article about this: http://www.pcworld.idg.com.au/index.php/id;712578009   

Is the 5 day grace period a bad thing?

Well, I can tell you that the 5 day waiting period saved my weary butt from picking up a domain name just a few days ago. After the purchase I discovered that my choice had too many characters in it so the registrar's computer just cut off the last few characters. The resulting domain name really looked silly and is quite unusable. I did not see any warning about this when I was going through the final payment exercise. The company did not refund the money but gave me a credit for the purchase to be held for another domain name purchase when I was ready.

Be a good Net Citizen and express your displeasure about this issue to your friends and associates. Post it on bulletin boards everywhere.

 

Making a good domain name choice is an art

Having a good descriptive domain name is an important aspect to your online marketing success. However, it is not as important as is the content on your website.

It is important to have a domain name that is easy to say. You may often have the opportunity to tell people your domain name in person or on the phone. Since that is common, be sure to get a name that is easily pronounced and easily understood once you say it.

You can purchase a domain name up to 67 characters in length. Here is an example of a very long domain name that is essentially a one page site with a pithy quote by author Douglas Adams:
http://www.thelongestdomainnameintheworldandthensomeandthensomemoreandmore.com/

Short domains can work very well, though. Remember that your content does not need to be reflected in your domain name to be successful. For instance, I own mom2.com and dad2.com. They are easily said and identified though the content in them may not be up to snuff right now.

I don't worry much about typing in the domain name when visiting a website. I have not done the research, but my personally I seldom type any domain names into the browser. If I do it will just be the first few letters because the browser will pick it up and display the entire name. Since so many sites are visited by surfing the web, all you need to do is click the link, of course.

Try to get a domain name where your key word is first. For instance, if you sell vitamins, a domain name such as vitaminsforyou.com may be a good choice.

 

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