Domain Name Tips That May Surprise You
by Greg Cryns
1. Is it true that
your domain name should have your keywords in it? In my opinion, NO. It
may be desirable to have your keywords in your domain, but it is not a
necessity. There is speculation that a keyword loaded domain will help you get
better positioning with search engines but I have seen hundreds of top 10
results where there were no keywords in the domain itself. However, if you want
the search engine's undivided attention for key phrases closely related to your
business then I advise you to put up a folder with your key phrase as the name
of the subfolder and put any pages related to that exact key phrase in that
3. Is a .COM name necessary to succeed? Absolutely not. But buying a .COM name does have its advantages. Let's say you sell a line of nice vitamins. If you are talking on the phone with potential customers and you say, "Just visit my website. It is called Vitamins R Us." The person on the other side of the phone will autmatically think it ends in .COM. I think that you should stay with .COM names if possible. Having said that, I will tell you that I've had good search engine positioning with .info, .net and others.
4. Should I put dashes between words in a domain? I have one domain with dashes that has done very well in Google over the years. I don't think dashes affect your positioning but from an offline marketing standpoint, it is much better not to have dashes. Overall, I can think of no great reason to buy a dashed domain name..
5. Should I buy my domain that I really want even if I am not planning to put up a website right away? Definitely YES. One of the important aspects for getting good search engine ranking is the age of the domain. Take any key phrase, enter it into a search and I will bet a dime to a dollar that all of the top 10 results will be on domain names and their corresponding websites that are at least two years old. Put up your website as soon as possible to give the search engines a chance to explore your new site. If you wait you might find that Google will not fully index your pages for weeks or even months. Try it and see.
6. Many registrars are offering the private "whois" registry information at a low cost or even free for the first year. Most people don't need that option especially when you find out that the price has jumped in the second year before you could remember to take it off your renewal order. I honestly do not think that spam is an issue by providing your contact information with your domain. You never know. Someone may be willing to pay you big bucks for your domain. I wouldn't count on that though.